// 10.03.2018

Discover the MDEIE Study

Our LTD Collection chest presents a series of technologically advanced films that allow you to use lamination to create fascinating sensory effects, ideal for an innovative sensory marketing strategy.

According to an MDEIE study,[1] “the opportunity to touch a product increases the proportion of impulse purchases when it provides neutral or positive stimulus. (…) Hence the importance of encouraging touching of products in retail stores.”

If you wish to learn more about sensory marketing, look for the book by Aradhna Krishna, head of the Sensory Marketing Laboratory at the University of Michigan.

[1] A French-only study by Quebec’s Quebec’s Ministry of economic development, innovation and export trade (Ministère du Développement économique, de l’Innovation et de l’Exportation, or MDEIE) (now the Ministry of economy, science and innovation).

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